The History of the Advent Calendar: From Chalk Marks to Luxury Chocolates

The tradition of the advent calendar is a cherished part of many people's Christmas celebrations, a countdown to the day that fills each morning with excitement and anticipation. Today, luxury chocolate advent calendars have elevated this experience into an indulgent ritual. But where did the advent calendar come from, and how did it transform into the luxurious, chocolate-filled boxes that we know today? Let’s take a look back through history and explore the evolution of the advent calendar.

The Origins: 19th Century Germany

The origins of the advent calendar can be traced back to the 19th century in Germany. Advent, the period that marks the lead-up to Christmas, has always been a significant time in the Christian calendar, traditionally celebrated through various forms of countdowns. During the 1800s, German families began marking the days of Advent by drawing chalk lines on their doors or walls. Each day, one line would be erased, and it became a simple but heartfelt way to track the days until Christmas.

Another common practice during this time was to light candles or to hang religious pictures, each one representing a day of Advent.

These traditions evolved over time, as families sought creative ways to build anticipation for Christmas Day, eventually leading to what we now recognise as the advent calendar.

Gerhard Lang: The First Printed Advent Calendar

The transition from simple chalk lines to printed calendars came about thanks to Gerhard Lang, a German entrepreneur who is often credited with creating the first printed advent calendar in the early 1900s. Lang's inspiration came from his childhood when his mother would make him an Advent calendar by attaching 24 small candies to a piece of cardboard.

This idea stayed with him, and when he grew up, Lang took the concept further by producing a printed version with small pictures that children could open each day. His first printed advent calendar was created in 1908 and became a huge hit in Germany. Lang’s calendars featured 24 colourful illustrations, often with festive or religious themes, each hidden behind a door. The excitement of opening a door each day and discovering a new image quickly made his advent calendars beloved.

Lang’s early success paved the way for the commercialization of the advent calendar, and soon other producers began creating their own versions. However, Lang’s company ceased production in the 1930s, largely due to the economic turmoil of the time and the beginning of World War II.

Richard Sellmer: Post-War Revival

After World War II, the production of advent calendars resumed, and it was Richard Sellmer of Stuttgart who was instrumental in bringing them back to life.

Sellmer's advent calendars featured scenes of winter towns, often with nostalgic illustrations that brought to mind peaceful and festive imagery during a time when Europe was rebuilding itself.

In 1946, Sellmer began commercial production of his advent calendars, which soon gained popularity throughout Germany and beyond. His design called "The Little Town" became a classic representation of Christmas, filled with warm, comforting illustrations of small-town winter scenes.

In the 1950s, Sellmer began exporting advent calendars to the United States, where they quickly gained popularity as a Christmas tradition. By this time, the advent calendar had evolved from a simple countdown to an affordable, widely produced seasonal product that brought festive cheer to households around the world. Impressively, Richard Sellmer’s company still operates today, producing over 140 varieties of advent calendars and even offering the original design to modern consumers, keeping a piece of history alive.

The Introduction of Chocolate: A Sweet Evolution

While advent calendars originally featured small pictures or Bible verses, the inclusion of chocolate took this beloved tradition to a whole new level. The first chocolate advent calendar appeared in 1958, and it wasn’t long before it became a favourite. The idea of having a sweet treat behind each door added an extra layer of joy, especially for children.

However, it was in 1971 that chocolate advent calendars truly started to make an impact in the UK, thanks to Cadbury. The well-known chocolate brand introduced its own version of the advent calendar, adding an element of excitement with each door revealing a delicious milk chocolate. Although Cadbury initially produced these calendars intermittently, by 1993, chocolate advent calendars had become a mainstay, and a must-have Christmas item for families looking to add a bit of indulgence to the countdown.

Today, chocolate advent calendars are available in a variety of forms, from the most basic versions to high-end, luxury creations that cater to adults and connoisseurs.

The Evolution of a Cherished Tradition

The advent calendar has come a long way from its origins as simple chalk lines drawn on a door. From Gerhard Lang’s early printed versions to Richard Sellmer’s nostalgic winter scenes, and eventually to the luxurious, chocolate-filled calendars of today, the evolution of the advent calendar reflects our desire to add wonder and joy to the holiday season.

Whether you choose a traditional calendar with beautiful illustrations or a luxury chocolate advent calendar from Harry Specters, the essence of the advent calendar remains the same: to create moments of excitement, anticipation, and indulgence as we count down to Christmas. The magic of the advent calendar lies in these daily surprises, and today, there are more ways than ever to make this cherished tradition a special part of your festive celebrations.